Today from 3-4pm I was supposed to be leading a live google hangout Analytics: Where to start? but instead I am writing this post. A blog post instead of a live session because I failed to prepare. I could share with you a list of reasons why I didn’t have time to prepare but that would be a rather boring long list and it isn’t what I wanted to make this post about.
Nevertheless the quote always strikes a cord with me because sometimes the biggest challenge we do have is time and some of the spectacular failures i’ve seen in my own community have been when I’ve not prepared properly due to time management.
Time is something we all struggle with especially in this space because you can always do more. Inevitably that can leave you stretched very thinly and not always able to give tasks the attention they deserve. And that was where I was last night when I thought about how things would play out today, I believed the #ESNanon community deserved more, so I postponed the session.
How do we address the question of time? or the buzzword “resource” I’ve been asked a few times in the last couple of weeks about how I managed to get sign off for additional headcount in my community, (for the record we manage 40,000 users with 3 full time CMGR’s) I also see so many posts in the various communities I belong to about how the tightening of belts has meant no extra headcount, or you’re still in the early days where you’re trying to engage leadership in the business value your community delivers and the case for why you need an extra pair of hands to deliver it.
I’m 5 years in to our community and we’ve had our fair share of lean headcount, but one thing has always helped me and that is the ESN community. I found so many resources, examples, documents, presentations, concepts and other content i’ve been able to borrow and tailor for my own community. Before I became a community manager i’d never experienced so much passion and willingness to share.
This is the whole point of #ESNanon we want to create a group of people who can help each other in their hour of need or come together to solve problems regardless of level, industry.
I am still just as committed to making #ESNanon work I just want to make sure we do it in a way that will be successful and really add value to the big wide world of ESNers. At Pearson we upgrade in one week and I get married in five, after two weeks in the sun I will be back re-charged and ready to help us all share and fill in the gaps where we all need a helping hand.
In the mean time there is no reason we can’t start the conversation about analytics, in preparation for next month. I need three people to join me on the panel to talk about what you’ve done and to debate what we should be looking to measure in our communities. If you’re interested post back, tweet us or send an old fashioned email email@example.com